mail: srabizz@yahoo.com
Website: Srinivas K. Reddy

Dr. Srinivas K. Reddy is Professor of Marketing and Director, Center for Marketing Excellence, Lee Kong Chian School of Business, Singapore Management University. Previously, he was the Executive Director and Group Head, Corporate Strategy and Leadership Development at Maytas Holdings.  Prior to his stint at Maytas, Dr. Srinivas K. Reddy was the Robert O. Arnold Professor of Business and the Director of the Coca-Cola Center for Marketing Studies, Terry College of Business at the University of Georgia. He holds M.Phil and Ph.D. degrees in Business Administration from Columbia University. Dr. Reddy was on the faculties of New York University’s Stern School of Business, Columbia University, and the University of California, Los Angeles and was a visiting professor at Stanford Business School.

While he was the director of the Coca-Cola Center for Marketing Studies (UGA 2001-2007) which administers the premier graduate educational programs in marketing research and is a valuable resource for marketing professionals the Center more than tripled its revenues. He was instrumental in having over 60 paying corporate Advisory Board members (including IBM, Microsoft, Capital One, General Mills, P&G, JP Morgan Chase, Amex, McKinsey, Eli Lilly, Johnson and Johnson, Bristol-Myers-Squibb, UPS, Home Depot, SAS), and introducing innovative customized executive education programs.

Dr. Reddy's expertise is in new product development, marketing and competitive strategy involving new brands and services. Dr. Reddy’s research on brand and marketing strategy has been published in
Journal of Marketing, Journal of Marketing Research, Management Science, Statistical Science, Marketing Letters, Journal of the Academy of Marketing Science and Journal of Business Research. In 2006, he has been awarded the IBM’s presitigious SUR grant to study corporate innovativeness and innovation conversion. He has consulted and taught executive programs for IBM, Coca-Cola Company, Miller Brewing, Pfizer, Eli Lilly, Bristol-Myers-Squibb, Satyam Computer Services, Chase, Turner Broadcasting, Cox Interactive Media, United Parcel Service, Equitable, Ford Foundation and Price Waterhouse Coopers. He has been recognized for his outstanding teaching and was the recipient of Award for Teaching Excellence in 1994. He was nominated as the MBA Teacher of the Year in 1999, 2000, 2002 and 2005.
 

Publications of Dr. Reddy’s research on brand and marketing strategy include, An Investigation of Value Updating Bidders in Simultaneous Art Auctions (Journal of Probability and Statistics, 2010), An Analysis of Price Dynamics, Bidder Networks and Market Structure in Online Art Auctions, (Statistical Methods in e-Commerce Research, 2008), Modeling Online Art Auction Dynamics Using Functional Data Analysis (Statistical Science, May 2006), Consumer Evaluations of Corporate Brand Deployments (Journal of the Academy of Marketing Science, Spring 2006), The Impact of Brand Extension Introduction on Consumer Choice, (Journal of Marketing, October 2001, Winner of the Donald R. Lehmann Award), The Impact of Parent Brand Attribute Beliefs and Affect on Brand Extension Evaluation (Journal of Business Research, September 2001), Affinity Partnering: Conceptualization and Issues, (Handbook of Relationship Marketing, 2000), Symbolic and Functional Positioning of Brands, (Journal of Consumer Marketing 1998), SPOT: Scheduling Programs Optimally for Television (Management Science, 1998), Determinants of the Success of Broadway Shows (Journal of Marketing Research, 1998), To Extend or Not to Extend: Success Determinants of Brand Line Extensions, (Journal of Marketing Research, May 1994). He is the co-author of three books on Marketing Channels (Marketing Channels: Relationships and Performance (1986), Retail and Marketing Channels: Economic and Marketing Perspectives on Producer-Distributor relationships (1989); Distributive Trades: An International Perspective (1986).

Dr. Reddy along with Professor Krishna Palepu of Harvard Business School was the advisor to the Chief Minister of Andhra Pradesh, India on the state’s Vision 2020 program for economic development. Professor Reddy was the founding director of Quantum National Bank, Atlanta in 1995. He was also the co-founder of enLeague, a startup company involved in developing technolgical solutions for enterprise peer-to-peer networks. enLeague was the first startup to be funded by the Coca-Cola’s incubator Fizzion. He was on the advisory board of Navigauge, a radio audience dynamics/telematics company, and Panacea, an electronic medical practice company. He was a Director of MRII (Marketing Research Institute International 2001-2007) and is currently an Advisory Board member of GfK Academy, Germany.

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mail: mayukh.dass@yahoo.com
Website: Mayukh Dass

Mayukh Dass is an Assistant Professor of Marketing at the Rawls College of Business, Texas Tech University. He hold a B. Engg. in Electronics and Power Engineering from Nagpur University, an M.S. in Artificial Intelligence from University of Georgia, an M.S. in Statistics from University of Georgia and a PhD. in Business Administration from University of Georgia. 

Mayukh's current research centers on valuation issues in dynamic economies, analytical approaches to enhance Brands, and analyzing and modeling Art Markets. His research work has been published in Statistical Science, Journal of Probability and Statistic, Journal of Financial Counseling and Planning, INFORMS Tutorials, Computers and Electronics in Agriculture, and Environmental Modeling and Software.

Mayukh is also one of the developers of ArtnetTM ‘s Art Indices.

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